Hi there, meet Alicia

Alicia Hollinger has spent her life living in three different places but all have one thing in common—a career around fabulous food, delicious cocktails, and wondrous events. Growing up in the South she first began her career on the grand opening team of a number of restaurant chains. After spending summers in Hawaii, she knew that was her next stop. While working in fine dining in Hawaii, she also ran a market in her favorite beach town. Exposing her to even more local cuisine, and developing a love of the beverage industry. When her sister decided to start a catering business after culinary school, Alicia jumped at the idea to help run the venture, including all of the planning and front of the house. It was there she fell in love with planning events. At the ripe young age of 24, she started her first company, Milestone Events Hawaii. Many years of love, laughter, and happily ever afters ensued. After years of expertise as a wedding and event planner, she started her second company, Maison de Ware, a premier tabletop rental company. Dreams of living in the Big Apple never went away and in 2016, she took a leap and moved to New York City. Shortly after moving, her knowledge of the beverage industry, a love of craft cocktails, and a knack for events brought her to Hella Cocktail Co. She started out as their very first employee and wore many hats. Moving from Brand Ambassador all the way to Director of Culture & Events.
In 2023, Alicia embarks on a new chapter of her life, stay tuned to see what's next.